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Pineapple you can feel good about eating

While some may be divided about whether it belongs on pizza or not, all Kiwis can agree – pineapple is a favourite in the kitchen.

Threaded on to skewers with pork, chopped into a salad or fried as fritters, this fruit adds a tropical burst to any dish.

It was James Dole (aka the ‘Pineapple King’) who founded the Hawaiian Pineapple Company in 1901 and developed the pineapple industry with his first planation in the central plateau of the Hawaiian island of Oahu.

These days Dole is a household name in New Zealand, with a reputation for providing exceptional fresh fruit to everyday Kiwis.

While the signature taste and quality of Dole Tropical Gold Pineapple is the same, something is a little different.

All fresh Dole Tropical Gold Pineapple now feature the Rainforest Alliance Certifiedᵀᴹ seal.

The Rainforest Alliance is an international non-profit organisation that works to conserve biodiversity and promote the rights and well-being of workers, their families and communities.

Farms that meet comprehensive standards for sustainability earn the Rainforest Alliance Certified™ seal.

These standards conserve biodiversity, protect soils, waterways and wildlife habitat and help ensure that farm workers receive decent housing, access to medical care and schools for their children. Dole proudly holds the Rainforest Alliance Certificate (RAC) on all its pineapple farms in the Philippines.

This New Zealand-first sustainability campaign has also brought #FollowTheFrog to Aotearoa – a campaign that helps consumers find and choose responsibly-sourced products.

Look out for the new Dole Tropical Gold Pineapple labels in your nearest supermarket.

www.dolenz.co.nz

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